Hovis, Heinz and Müller are among brands taking part in a campaign encouraging consumers to ‘do lunch.’

Launching 16 October, the push will include an experiential roadshow together with press, social media and in-store activity. The roadshow will visit Tesco and Sainsbury’s stores across the country, as well as London train stations.

Other brands in the Brand Belief-organised push include Douwe Egberts, Leerdammer and Ocean Spray.