Jagermeister Craft the Moment ad

Jägermeister’s Craft the Moment ad will return to TV screens this Easter as part of a £2m campaign.

The commercial – which shows a group of friends building a 14 metre-high stag statue with the same herbs, roots and spices that go into the 35% abv digestif – will air across channels including Channel 4 and Sky from 10 April to 21 May.

The drink’s brand believes the push will reach 65% of men aged 18 to 34 – more than four million consumers in total.

“TV advertising is still in the top three effective media awareness touch points for Jägermeister,” said Nicole Goodwin, Mast-Jägermeister UK marketing director.

“We’re already performing well in the on and off-trade sectors, currently growing at 7.5% and 3.1% respectively, and we’re confident another boost of the Craft the Moment campaign will drive further awareness to boost sales for our customers through the summer months.”