Tracker range

Mars cereal bar brand Tracker has teamed up with Olympic gold winning rower James Cracknell and conservation charity the Woodland Trust to launch new campaign ‘Get Off The Beaten Track’.

To mark the brand’s 30th birthday, the campaign will aim to get UK families to walk 30,000 miles in settings such as DIY obstacle courses and tracking animal footprints.

Consumers are urged to visit the Tracker website and make a pledge to walk a number of miles of their choice by 31 December 2015. Everyone doing so will be entered into a prize draw to win an assortment of Tracker bars.