Breakfast brand Moma is back on the campaign trail with a poster push across the London Underground. 

The campaign, running now, comprises three executions designed to highlight the “speed and convenience” credentials of the brand’s gluten-free porridge. Each features a ‘Start Your Day Awesome’ end line. 

Created by ad agency Aesop, the poster trio builds on the “success” of phase one in May, which marked the launch of Moma’s Bircher Muesli range, said Moma. 

The brand expanded its porridge portfolio with single-serve sachets in July last year.