Moma new packaging

Moma’s new packaging

Oat-based breakfast brand Moma has redesigned its range of porridge sachet boxes to highlight the product’s “key benefits”.

The new packaging features labels such as ‘high fibre’ and ‘gluten free’ and the brand’s existing bright colours. A bike has been added to the pack to highlight how the ingredients are brought from farms to the “working world”, according to Moma.

Available from the end of this month, the pack will also feature a new fin-like shape and clearer visual instructions on how to prepare the sachets (rsp: £2.99/5-pack).

Alongside the new design, Moma has launched Coconut & Chia into the sachet format. It contains no dairy and no refined sugar to cater to demand for healthier on-the-go breakfasts. This follows the launch of the flavour in a porridge pot format in January.

“Here at Moma we understand the importance of providing consumers with convenient, healthy and satisfying breakfast options,” said Tom Mercer, founder of Moma Foods. “Our new look porridge sachet box design will ensure optimum standout on shelf and help retailers tap the growing demand for natural, healthy, free-from products.”