Mornflake ad

Mornflake is on TV screens this week with a five-day sponsorship of ITV Good Morning Britain cookery series Food With A View.

Ads for the brand’s Everyday range will run twice during the show each day until Friday. The cereal is also currently appearing in ads at London Underground stations and on outdoor poster sites.

“With choices in the muesli and granola sub-categories generally limited to either premium-priced offers or lower-specification budget lines, there is a gap in the market for more ‘affordable’ luxury,” said marketing manager Richard Jones.

“This campaign is part of Mornflake’s brand promise of genuine value for money via quality ingredients at a more affordable price – ultimately helping our consumers live better.”