Pink Lady gave away 120,000 apples in a sampling push at events such as Gay Pride and Race for Life this summer.

The brand, in its second year as champion sponsor of Race for Life, distributed 70,000 apples at 10 Race for Life events, 43,000 at Carfest North and Carfest South and 7,500 at Gay Pride in Manchester, London and Brighton. The push was promoted on the Facebook and Twitter channels of media network Gay Star News.