Alex James Red Tractor

Red Tractor is stepping up its awareness drive with a major on-pack BBQ promotion this summer.

Pre-packed barbecue meat ranges in most major retailers will feature prominent promotional labels from 27 April to 14 June.

Shoppers who purchase the promotional packs will have the chance to win prizes including 150 tickets to a summer VIP BBQ party hosted by Red Tractor ambassador and Blur bass player Alex James.

There will also be weekly ‘Outback’ barbecue prizes and daily prizes of cooking utensils and aprons.

“This will be one of our largest campaigns to date, with visibility across millions of meat packs throughout the summer months,” said Red Tractor Assurance marketing manager, Andy Thompson.

“In addition, many retailers have pledged further support and will feature the promotion on websites, in-store radio and other shopper marketing materials.”