Cider brand Savanna Dry has partnered with Saracens for the 2017/2018 rugby union season.
The sponsorship will see Savanna featured on the team’s jersey alongside fellow sponsors Allianz, CME Group and Betsafe.
It was “a key move for Savanna Dry to grow across the UK” Savanna said. “The sponsorship with such a prestigious club is a natural fit, due to its strong track record of engaging fans via sponsorships across sport and, most recently, comedy and music festivals.”
It comes as sales of Savanna were down 11.6% to £1.95m over the past 12 months on volumes down 10.6% [IRI 52 w/e 25 March 2017].