It’s all very well showing ‘happy’ animals in ads, but when you know they’re butcher-bound, those lovely landscapes they’re frolicking in take on a sinister quality.

Fortunately, the photogenic chickens in The Happy Egg Co’s new ad face no such fate. Happy Egg makes hay with this, showing the chooks bobbing around a dewy field to a Motown cracker. And their happiness is infectious! A jolly egg collector dances in manic spasms, cheerfully risking his precious cargo.

There’s more strangely hysterical movement in a series of clips of egg-lovers enjoying the product. They might move with all the grace of Ed Balls being tasered, but the avocado and poached egg treat one ‘dancer’ serves up looks absolutely first class.