vita coco coconut water

Vita Coco has announced a team-up with British Military Fitness (BMF) across its coconut water and coconut oil products.

The brand’s drinks range, which is stocked in more than 1,300 sports outlets, will be the official ‘hydration partner’ of the Royal British Legion Major Series in Tunbridge Wells, Leeds and Alcester, with participants taking on military obstacles along 5km and 10km mud-run courses during October.

Vita Coco - the UK’s biggest coconut water brand, with a near 50% value share of the market [IRI 52 w/e 21 May 2016] - will also provide online content for BMF, including healthy recipes with coconut oil for the outdoor fitness organisation’s ‘nutrition hub’.