WKD has launched an on-pack promotion giving a winner the chance to appear in an episode of The Only Way is Essex.

The SHS Drinks brand, which sponsors the programme, has rolled out limited-edition 10-packs of WKD Blue 275ml bottles carrying codes for entering the contest.

The prize took consumer engagement to a new level, claimed SHS Drinks alcohol marketing director Debs Carter, offering “the ultimate bragging rights of appearing on screen.”