Mars is offering football fans the chance to play 90 minutes at the game’s spiritual home in its latest promotion, Win & Play With Your Heroes.
Winners of its new campaign will get a tour of Wembley Stadium and take part in a warm-up with two current England players before stepping on to the hallowed turf for a game.
Consumers enter online or by texting a 10-digit code printed on the inside of promotional packs. The campaign is supported by a £6m TV advertising push.
“These are prizes that money can’t buy and are the perfect way to reward Mars fans,” said Mars trade communications manager Bep Dhaliwal. “We hope retailers will get behind this campaign with innovative in-store displays to really drive awareness.”