Masterfoods has brought out a Lite version of its recently-revamped confectionery flagship Mars in Australia.
The slimline version’s wrapper, which features a white, striped panel, claims that it contains “50% less fat per gram than the average of leading chocolate bars”.
The fact the energy value is given as 174 calories rather than kilojoules - the more usual measurement in the Antipodes - suggests a launch elsewhere.
However, a spokeswoman for Masterfoods said there were currently no plans to introduce Mars Lite in the UK.
The iconic confectionery brand’s £7.5m relaunch in April has proved successful, with the streamlined, smaller pack and lighter recipe boosting sales by 20% and proving more of a hit with female consumers than its predecessor.
The slimline version’s wrapper, which features a white, striped panel, claims that it contains “50% less fat per gram than the average of leading chocolate bars”.
The fact the energy value is given as 174 calories rather than kilojoules - the more usual measurement in the Antipodes - suggests a launch elsewhere.
However, a spokeswoman for Masterfoods said there were currently no plans to introduce Mars Lite in the UK.
The iconic confectionery brand’s £7.5m relaunch in April has proved successful, with the streamlined, smaller pack and lighter recipe boosting sales by 20% and proving more of a hit with female consumers than its predecessor.
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