Mars European petcare business has a new marketing organisation. Four European marketing directors will be reporting to Ann Francke, vice-president petcare marketing. Two will be UK-based: Mark Johnson is now European marketing director for Pedigree and Whiskas. Giannetto Michelassi, former Heinz European ketchup general manager, has been appointed European marketing director for Pal, KiteKat and Frolic. Sylvie Lefevre in France is European marketing director for Sheba and Cesar and Alexander Ribbink, Holland, is in charge of Advance, Waltham and specialist brands. {{PEOPLE MOVES }}