The preserves market has remained strong in the independent sector despite tea with jam and bread' going out of fashion. Our Lifestyle brand just goes on growing. The introduction of price-marking, extra fill activity and the addition of a blackcurrant variety earlier this year have paid dividends as consumers appear less willing to pay the premium for a branded product. Perhaps preserves have become more of a distress purchase. Public perception of own label quality is higher than in other product categories and we have an excellent manufacturing partner in Duerr's. We recommend retailers avoid unnecessary duplication once a major brand and an own label are on the shelf, but we recognise there are strong regional preferences that must be accommodated. "We have also observed growing consumer interest in natural high fruit content spreads in the multiples but independents are still lacking in confidence to develop this area. {{FOCUS SPECIALS }}