Sparkling wine brand Martini Asti is going for a new-look label and bottle design to modernise the brand.
The main label has been shrunk in size and the neck label has also been altered. A larger Martini bat-and-ball logo has replaced the Martini & Rosso coat of arms.
Martin Horner, senior trade marketing manager for Martini Asti, said: “These packaging changes are about reinforcing Martini’s premium brand status and maintaining our leading position in sparkling wine.”
In line with the government’s responsible drinking guidelines, the total number of units per bottle is clearly indicated on the back label.