Bernard Matthews has increased its dominance of the turkey sector by buying up premium producer Lincs Turkeys.

Lincs has a £23m turnover and specialises in free-range and fresh turkey products. It will continue to operate as a standalone business within Bernard Matthews Holdings and will retain its corporate identity and name following this week's takeover.

"Lincs Turkeys brings additional skills and expertise to the group, which will enhance and support our long-term growth plans," said UK MD of Bernard Matthews, Jeff Halliwell. "It will allow us to expand our offering in the fresh and free-range turkey markets, areas of particular importance to Bernard Matthews, as we continue to promote the health benefits of turkey."

Lincs managing director John Martin will continue in the business following the takeover. The Lincolnshire-based company operates both its own and contract farms and its own factory. It produces about one million turkeys a year, of which about a third are free-range, as well as Bronze and speciality breeds.