From next month, Maynards Fruit Duos will line up on the sugar confectionery counter next to Randoms in 52g and 215g size packs (rsps: 44p and £1.49 respectively) and a £1 price-marked 170g pack. They will be available until stock runs out.
Each gum contains two flavours and each pack contains strawberry & lime, strawberry & blackberry, apple & blackberry, apple & pear, tangerine & pear and tangerine & lime gums.
The launch will benefit from a £2m campaign for the entire Maynards brand and include new TV ads running in July. “With the support of a heavyweight TV campaign and their limited availability, we anticipate demand for Maynards Fruit Duos will be high,” said Cadbury.