KP Hula Hoops brand ambassador Hoopy McHula returns to TV screens on July 16 in an ad designed to drive awareness of the product's five flavours. The ad forms part of a £1m spend behind the brand. It builds on the success of Hoopy's debut and features him modelling a new pack design. This carries an on pack Pack your bags with Hoopy' promotion, offering a one in seven chance of winning an activity holiday, a pair of sunglasses or another pack of Hula Hoops. "We're targeting mums at back to school time and younger consumers ­ teen-ults," said KP Snacks marketing director Nick Canning. "Hoopy has a widespread appeal and consumer awareness has doubled." {{P&P }}