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Persil washing-up-liquid which was axed by Unilever 14 months ago is being resurrected this month with a new look and formula. In November 2009 the range was the highest- profile victim of Unilever's strategy to reduce its number of...
Oven Pride has returned to the small screen with another controversial advert.
The McBride-owned cleaning brand appeared on TV screens this week in a mock-horror advert which shows an oven covered in a gory-looking substance causing a...
Unilever is hoping to grow the concentrated liquid category in laundry with new bulk packs of its key brands and a 12m supporting campaign. It is introducing big pack versions of Persil Small and Mighty and Surf Small and Mighty this...
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