McBride has reported a 2% increase in sales for the final six months of 2011, helped by price increases of up to 4%.

The UK-based maker of private label household and personal care products said a decrease in volumes reflected not a loss of market share but the depressed state of the market generally.

McBride chief executive Chris Bull described the performance as “satisfactory”. 

Analysts said the trading update contained few surprises. “This statement is in line with our expectations and no change to forecasts implies the group will see a progressively stronger performance through the year in the absence of any major cost changes,” said Investec’s Nicola Mallard.

Alongside the sales update, McBride announced the appointment of Mothercare finance director Neil Harrington as a non-executive director.