United Biscuits is introducing a new range of crunchy cakes to its growing McVitie's Go Ahead! brand.

With an rsp of £1.35 for six, Fruit Crunch Bars - which each contain less than 100 calories - will be available in chocolate & red berry and citrus twist variants from the end of July.

The launch will be supported by a consumer PR campaign aimed at women that will include promotions and competitions.The brand's website has also had a revamp to make it more interactive.

McVitie's said the launch would tap into growing consumer demand for a healthier sweet treat.