own label 2015, meat - bacon, asda thick cut smoked

Meat - Bacon

Asda Extra Special six Oak Smoked Thick Cut Dry Cured Back Bacon Rashers

Kober

Consumers loved the packaging and taste, and found the thickness of the cut enhanced the smoky flavour. With a price of £2.38 for 240g, 85% said they would buy this after trying it.

Silver winner:

Aldi Specially Selected British Outdoor Bred Unsmoked Dry Cured Back Bacon