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Asda is to plough tens of millions of pounds into improving the quality of its fresh offering. The supermarket said the 27m injection in meat, fish and fruit and veg marked the next phase of its comprehensive quality investment programme .
Asda is expanding its new Chosen By You mid-tier range into meat and fish in a move it hopes will generate an additional 20m in annual sales.
McGee’s Butchers has reported a strong first year for its concessions in Asda stores and expects end-of-year sales to reach £10m.McGee’s, which sells locally sourced fresh cuts as well as meat prepared and packed for cooking, said its…
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