Kerry Foods is gearing up to relaunch its range of Richmond-branded hams to focus on a ‘100% natural ingredients’ message.

The relaunch in April comes shortly after the extension of the Richmond sausage brand into hams in January. It will be accompanied by a full ad campaign.

Kerry had made a “multi-million pound” investment in switching the range to natural ingredients, said a spokesman.

It can be more expensive for manufacturers to source all-natural ingredients, but Kerry denied retail prices on Richmond hams would go up as a result. Kerry’s revamped hams range will compete with Nestlé’s four-strong Herta-branded range, launched last month.