Sausage company Debbie & Andrew’s is pushing further into the burgeoning free-from market with the launch of a wheat, gluten and dairy-free Caramelised Red Onion Pork Sausage.
Debbie & Andrew’s hopes the product, rolling into Asda this month (rsp: £2.98/400g pack), will build on the popularity of its Harrogate 97% pork sausage.
“Fans with food sensitivities have been telling us they want more Debbie & Andrew’s-style sausages they can eat,” said MD Ian Bagnall.
“One of the top flavour favourites is Caramelised Red Onion Pork, so we’ve launched a Debbie & Andrew’s version to meet the demand.”
Debbie & Andrew’s hopes to eventually make its entire range wheat, gluten and dairy free, and the company is working with Coeliac UK to raise awareness of gluten allergies.
Over the past 12 months, Debbie & Andrew’s has extended its ranges in Asda, Sainsbury’s and Tesco and launched into Morrisons. The sausage company, which is now owned by ABP subsidiary WA Turner, achieved 38.9% growth last year compared with a 5.6% decline in the overall sausage market.