The pork industry has claimed a belated Olympic win, as new figures show pork sales outpaced rival meats during the Games.

During the two weeks, pork value sales were 8.4% higher year-on-year while volume sales were up 9.2% [Kantar Worldpanel 2 w/e 12 August 2012].

Chicken recorded the second-highest growth rates, with value up 6.7% and volume up 5%, followed by turkey with 1.6% value and 3.6% volume growth.

Beef and lamb had a tougher time - beef volume sales for the two weeks of the Games were down 11% year-on-year and value dropped 2.8%, while lamb value sales fell 0.4% despite volume growth of 5.8%.