Three new variants are spearheading a relaunch of Pasta Reale's Ristorante chilled fresh pasta.
Like the rest of the range, Chargrilled Chicken and Cream Cheese, Smoked Chicken and Red Pesto and Goats Cheese and Caramelised Onion are inspired by Mediterranean recipes.
Marketing manager Jane Rutherford said the newcomers combined thinner pasta and softer, creamier fillings in response to consumer demand.
"Time-poor consumers are increasingly turning to convenience products and innovation is the key to repeat purchase," she added.
New packaging uses strong colours to maximise on-shelf stand-out and features the recipe ingredients.