Currently some UK retailers are exploiting European legislation by using batch labels such as ‘Farmed in Scotland or Norway’, she has claimed.
Stihler said: “The labelling regulation allows other international competitors to benefit from the world-class reputation cultivated by the Scottish salmon farming industry. I am calling on all UK retailers, the Food Standards Agency, members of the Scottish Parliament and the European Commission to clarify this situation to ensure a fairer deal for Scottish producers.”
Stihler and Brian Simpson, chief executive of Scottish Quality Salmon, met consumers in Edinburgh to point out the differences between Norwegian and Scottish Salmon.
Simpson said: “It is a kick in the teeth for SQS members if other countries are to be handed trusting customers on a plate.”