Merrydown is gearing up for summer with an outdoor poster campaign for its vintage cider portfolio.

From this week, posters featuring a new 'Merrydown, the cider with the big appley taste' strapline will be on display in retail outlets in Scotland, and 50p-off vouchers will be given to 150,000 visitors at this week's BBC Good Food Summer Show. A further 1.6 million UK consumers will receive 25p off through regional newspaper promotions.

Price promotions in multiples and independent C&C outlets will coincide with the consumer focused activity.