Merrydown is offering free bottles to consumers who want to try its new Gold cider brand. It will give a full refund to anyone who has bought and tried the cider, even if they like it.

"We are so confident about the delicious taste of Merrydown Gold that we felt it wouldn't be fair on our customers to only give them their money back if they didn't like it," said Merrydown MD Chris Carr.

The Try Me Free deal will be promoted on collars in multiples from this week. Consumers need to write 15 words on why they do or don't like the cider and return their purchase receipt.