Merrydown has defied anyone to tell the difference between new PET bottles and its glass packaging.
It has put its Gold cider into the 33cl plastic bottles for outdoor festivals this summer and says if the concept is successful it could be rolled out to the off-trade.
"We were keen for festival-goers to be able to enjoy our new Gold cider in areas which are glass-free," said MD Chris Carr. "We've kept our green, black and gold livery and you can't tell the difference between the two until you pick them up."
The PET bottles will be used at events including the Metro Weekender festivals in London and Cardiff.