Dairy giant Arla Foods is to back its first flavoured milk aimed firmly at adults with point of sale material and price promotions. As revealed in The Grocer March 23, Arla is hoping to wean adults on to milk drinks with Café Met. Made in Denmark, it will be available in two flavours ­ Choc' O' Latte for chocolate lovers and Moch' A' Latte for those who prefer the taste of coffee. Both will be available in all major multiples from April 15, rsp:79p for 250ml. Amanda Ince, product manager for value added milk at Arla Foods, said: "We're sure Café Met will appeal to adults." {{P&P }}

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