SCA Hygiene is adding a bit of glitz and glamour to the toilet tissue fixture with the launch of gold and silver metallic packaging. The limited edition move for Double Velvet and Quilted Velvet starts next week with a £100,000 on-pack promotion offering shoppers the chance to win up to £1,000 instantly. The promotion, which only applies to four and nine-roll packs, will be supported by TV ads and is part of SCA's £14m backing for Velvet this year. Brand manager Nina Lavery said: "This promotion will mark Velvet out in consumers' minds." {{MARKETING - P&P }}

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