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SCA Hygiene Products is showing that when it comes to toilet paper, three sheets are better than two, with the development of Triple Velvet.The first SCA launch since Double Velvet in 2004, the toilet paper has a special dimpled middle layer...
Velvet’s controversial bare bottoms have been ditched from the toilet paper’s latest advertising campaign. Brand owner SCA Hygiene caused a storm of protest with last year’s push as posteriors of all shapes and sizes played starring roles in...
Paper goods giant SCA Hygiene is hoping to experience the sweet smell of success by launching scented rolls of toilet paper. The company said the floral fragrance in new Aroma Velvet, which is added to the cardboard core, has been introduced...
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