Tequila Mex, a Mexican tequila drink flavoured with passion fruit and orange, is about to be launched into the off-trade.
The 6.2% abv pre-mixed drink has been trialled in bars and will be listed with Nisa-Today’s from January 2006.
The producer, Spencers Drinks, which has a history of producing own label lines for the off-trade, said it was in talks with multiple retailers.
Mark King, Spencers Drinks MD, said: “There is a clear benefit in creating new products such as Tequila Mex with a strong selling point to engage the consumer.”
The 275ml bottles of Tequila Mex will be priced around £1.35.