Like-for-like sales soared 7.9% over the Christmas period at Midlands Co-operative Society.

Confectionery, beer and fresh products boosted the figures, for the four weeks to 31 December, with the society selling 168,000 boxes of mince pies, 28,500 Christmas puddings, 145,000 twist wrap tins and 700,000 multipacks of beer.

“Last year was a challenging one for the retail industry and 2012 will be no exception,” said chief executive Martyn Cheatle.

“However, we have lots to celebrate. 2012 is the year of the Olympics, we will be celebrating the Queen’s jubilee and for co-operatives worldwide 2012 is the United Nations International Year of Co-operatives.”

He added: “I am confident that despite ongoing economic challenges, we are well placed to meet these head on and make the most of any opportunities which arise.”

Midlands’ figures trump those of The Co-operative Group, which on Tuesday reported a 0.2% decline in like-for-like food sales in the 13 weeks to 31 December. However, like-for-likes rose 3.1% in the four weeks leading up to Christmas and by 16.1% in the final week of the pre-Christmas run-in.