GlaxoSmithKline is spending £500,000 in a marketing package for kids' toothpaste brand Macleans Milk Teeth. An on-pack offer from June offers mothers the chance to apply for free Mr Men and Little Miss books. This is backed by a series of ads in titles such as Practical Parenting and Mother and Baby from now until December, targeting mothers with kids aged six and under. It is also doing Bounty Bag sampling this year targeting 700,000 new mothers with a 17ml sample and a 20p coupon. {{MARKETING - P&P }}