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GlaxoSmithKline is taking its Lucozade Alert energy drink into the shots market via a £6m marketing push. Lucozade Alert Plus, which is being rolled out across the trade next month in a 60ml pocket-size format (rsp: £1.49) contains...
A range of children's oral-care products is joining the Aquafresh portfolio, backed by a £2m marketing spend. The Aquafresh Children's Range forms part of brand owner GlaxoSmithKline Consumer Healthcare's strategy to strengthen its family...
GlaxoSmithKline is spending £2.5m in support of two of its toothpaste brands, Sensodyne and Macleans.Sensodyne is being supported by a £1.4m national TV campaign that will run until June 27. Two new ads will focus on Sensodyne Total Care Gentle...
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