Dairy Crest has added a new seasonal vegetable and salad box to its Milk&More home delivery service after the September relaunch of its fresh produce boxes resulted in a doubling or trebling of sales on all lines.

The new box for the Christmas market was launched this week and includes red potatoes, red cabbage, Brussels sprouts, broccoli, carrots, parsnips, iceberg lettuce, vine tomatoes, cucumber and spring onions.

It comes after Dairy Crest relaunched its fruit, vegetables and salad boxes in September having previously experienced a sales decline of about 25% year-on-year.

Dairy Crest was already considering launching other seasonal boxes next year, such as a strawberries and cream offer and seasonal fruit boxes.

The seasonal vegetables and salad box is priced at £10.99.