Our story last week about a web site attempting to revive doorstep milk delivery certainly stirred up the media ('Major dairies get doorstepping', p68).

After being picked up by the national newspapers, Radio Five Live's Breakfast show then broadcast an item on it, provoking a deluge of text messages and e-mails to the studio from listeners.

Clearly, despite his decline, the milkman is still close to our hearts. Five Live asked fresh foods editor Richard Clarke if he would discuss it with Nicky Campbell on air. But the researcher who booked him called again minutes before his slot was due to come up.

"Would you mind if we dropped you?" she said. "We've tracked down a real milkman and we'd rather interview him."

Could historians look back at that as the moment the doorstep milk renaissance began?