Cadbury came in for stick this week for pre-empting the inevitable EU mandate and putting a notice on Dairy Milk wrappers warning that the product contains – wait for it – milk.

Perhaps it is a cunning double bluff to subtly emphasise the product’s deeply dairy credentials.

Next week, look out for movie-style disclaimers on Quorn stating that ‘any resemblance to meat is purely coincidental’, while Blogof hears that its local Asda ‘may contain chavs’.