A dragon has been enlisted to help encourage youngsters to drink Welsh organic milk.
Digri the Dragon was launched as the new mascot of the Calon Wen Organic milk co-operative this week.
Spokesman Roger Kerr said: "Digri is going to be out and about throughout Wales over the next few months, telling kids all about our cows, and the strict rules we have for them."
Digri is already on new leaflets which are going out to youngsters and he heads a new campaign, Healthy Body, Healthy Planet, detailing the benefits of organic farming.