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Increased marketing investment for Irn Bru helped AG Barr to double-digit hikes in both profits and sales over the past six months.
The National Federation of Retail Newsagents and the Periodical Publishers Association have teamed up for a campaign to boost indies' magazine sales. The bodies will work together through the PPA's Retail Marketing Group to make extra...
Unilever's Dove brand is going up against sister brand Vaseline with a new dry skin care range. The Dove Intensive range for extra dry skin is being launched in January backed by a £4.5m marketing investment. It consists of a body lotion,...
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