Extra marketing, better distribution and keen pricing has helped Miller Genuine Draft become Scotland's leading premium lager. Scottish Courage said the latest ACNielsen data showed the brands volume share in Scotland went up 103% last year. In the UK as a whole it rose 67%. This is well ahead of market trends. Premium lager volumes have risen 14% in Scotland and 10% in the UK. Marketing director Brian Sharp said: "The brand has performed well, backed by significant marketing activity. While volume has grown the brand continues to be ahead of the average price per litre in the premium lager market." MGD will be supported by a consumer promotion in July and August. {{DRINKS }}

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