Mission Deli is hoping to add £3.8m in incremental sales to the bakery market with additions to its Mini Deli Wraps range.
The brand is next week launching two new flavours, Original and Tomato (rsp: £1), which Mission said is the most popular flavour it supplies to sandwich manufacturers.
The launch is part of a £2m brand-wide marketing push that will include posters, national newspaper adverts, PR and digital advertising.
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