Mission Deli expands Mini Deli Wraps range with new flavours

The Mini Deli Wraps range come in resealable packs

Mission Deli is hoping to add £3.8m in incremental sales to the bakery market with additions to its Mini Deli Wraps range.

The brand is next week launching two new flavours, Original and Tomato (rsp: £1), which Mission said is the most popular flavour it supplies to sandwich manufacturers.

The launch is part of a £2m brand-wide marketing push that will include posters, national newspaper adverts, PR and digital advertising.