Molson Coors UK has snapped up Cornwall-based Sharp’s Brewery, maker of the up-and-coming ale Doom Bar.
The Carling owner described this morning’s acquisition as an opportunity “for growth in volume and distribution” for Sharp’s beers, which join a portfolio that already includes Worthington’s and Caffrey’s ales.
The news comes just over a month after Sharp’s announced plans to increase off-trade sales of Doom Bar, its biggest brand, from £3m to more than £20m.
Molson Coors UK chief executive Mark Hunter described Doom Bar as a “modern and progressive” beer and said he was encouraged by its loyal following in the South West of England.
“It has the potential to become a truly extraordinary brand,” Hunter said. “We have a wealth of experience with this type of venture and an excellent track record of building brands across all markets.
"We respect and want to preserve the unique culture of Sharp’s Brewery and the special appeal of their brands to beer drinkers.”
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Sharp’s brewery sets its sights on No.2 ale spot (18 December 2010)
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The beer hunter: Molson Coors' Mark Hunter (23 October 2010)