UBUK is going all out to grab a substantial share of the Yuletide market with 15 new Christmas products.
McVitie's Moments and Temptations lead the sweet biscuits charge, while Jacob's three-variety, five-flavour selection heads up savoury and KP Nuts luxury mixes spearhead snacks.
The company is also reintroducing favourite specials, such as the Jaffa Cakes yard and its white chocolate Digestives biscuits.
Moments will be available in a Christmas tin for the first time, and four new variants and 125g Devil's Tail gift boxes join the McVitie's Temptations line-up. Classic Victoria, Family Circle and Teatime Selection ranges get new packaging, as does Jacob's Biscuits for Cheese.
Meanwhile, the KP brand is turning out in unusual combinations: maple syrup peanuts and cashews; cracked pepper cashews; roasted and salted pistachios; and fruit, nuts and chocolate, as well as seasonal fruit mixed with cranberries and orange or yoghurt-flavour coated raisins.