Coffee company Brian Wogan wants to take on industry big boys with a new decaffeinated range of filter and cafetière coffees. The roasts have been decaffeinated using a patented chemical free Swiss Water process. MD Adrian Wogan said the Welsh family run company now has the brands and expertise to perform at a national level. He said negotiations are under way with Sainsbury, Tesco and Waitrose for listings for the three new At last' caffeine free blends. An advertising push for the 227g range is planned for women's magazine titles to appeal to coffee addicts who want to cut down on caffeine. The strong Sumatra and medium smooth brazil and fruity guatemala blends are currently on sale from Brian Wogan's roasting house in Bristol (all at £2.89). {{P&P }}