South African fruit giant Capespan has called on UK multiples to offer more shelf space to Fairtrade produce.
The company is moving into its third season of supplying products under the scheme, with grapes added to its portfolio last year. But Capespan
European planning director Rod Hill said the challenge facing suppliers was to convince retailers to increase shelf space for ethically produced fruit.
“If Fairtrade remains niche, it will have limited benefit. We need to achieve the correct price balance, attractive to the consumer yet high enough to give the returns expected.”
Capespan’s most significant Fairtrade offering is oranges, said Hill, but grapes and apples are also popular. The company also supplies soft citrus, plums and pears under the initiative. Main customers are Tesco and the Co-op. Both take the full Capespan Fairtrade range.