Lemon Mint pastilles with added vitamin C and breath-freshening Menthol Mint pastilles bring the company’s sweet portfolio to seven lines. The mints will sit alongside Orange & Lemon, Forest Fruits, Cream Caramel, Choco & Mint and Strawberry & Cream flavours.
The sweets come in 50g flip-top packets with an rsp of 75p and are available in some Tesco stores, as well as Boots and Superdrug. The company also plans to launch bagged varieties to gain greater presence in the multiples.
The Sulá brand is being supported with advertising in consumer magazines and the regional press as well as a sampling campaign.