TrustOrganics is introducing to specialist organic retailers a range of not-from-concentrate juice and smoothies, and a trio of flavoured milks - but it has the mainstream multiples in its sights.

All the products come in one-litre, 500ml and 250ml sizes in three flavours.

All ingredients are from organic farmers and the drinks contain no additives.

The company plans to add freshly frozen organic vegetables later in the year.